LinkedIn offers some very cool targeting, from Industry targeting to Job Title targeting. But what happens when you start layering multiple targeting options?
LinkedInPPC.com was created as your go-to resource for successfully advertising through LinkedIn Ads. This platform allows you to advertise in various placements throughout LinkedIn and get visitors to your website when they click your ads.
LinkedIn is a powerful Pay-Per-Click (PPC) platform because you are able to target your ads specifically to your audience based on the following criteria:
- Job Title
- Job Function
- Company Name
- Company Size
- LinkedIn Group
Ads include a small image (50×50 pixel image), a headline up to 25 characters, a description of up to 75 characters, a URL, and who the ad is from (your name or your company’s name). Below is an example: