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LinkedIn Ads Conversion Tracking Is Here!

We’ve been asking for conversion tracking for a long time, but LinkedIn finally delivered. Without further adieu, here is a step by step walk through on how you set it up. Where To Find LinkedIn Ads Conversion Tracking Conversion tracking lives in the Campaign Manager of LinkedIn’s advertising platform. If you’re on your LinkedIn profile […]

The 4 Cornerstones of LinkedIn PPC Success

To achieve success with LinkedIn PPC, you need to have a solid foundation and that foundation begins with your cornerstones. If you position them correctly and build your program on them, you’ll be able to succeed quickly and often with your LinkedIn PPC. The 4 Cornerstones of LinkedIn PPC Success – HeroConf 2014 from Robert […]

Diagram Your Targeting

LinkedIn offers some very cool targeting, from Industry targeting to Job Title targeting. But what happens when you start layering multiple targeting options? Diagramming Your Targeting The first thing to remember is that LinkedIn targeting is effectively like putting an AND operator between all the targeting options. For example, let’s say you’re trying to reach […]

New LinkedIn Advertising Account Spending Limit

Earlier this week I was working with a new client who had started their business account about two weeks previous. We were seeing great success and had given our campaigns a lot of room on the daily budgets. I checked in on the account about 10 am and we were already almost to the spend […]