LinkedIn Ads Conversion Tracking Is Here!

We’ve been asking for conversion tracking for a long time, but LinkedIn finally delivered. Without further adieu, here is a step by step walk through on how you set it up. Where To Find LinkedIn Ads Conversion Tracking Conversion tracking lives in the Campaign Manager of LinkedIn’s advertising platform. If you’re on your LinkedIn profile […]

The 4 Cornerstones of LinkedIn PPC Success

To achieve success with LinkedIn PPC, you need to have a solid foundation and that foundation begins with your cornerstones. If you position them correctly and build your program on them, you’ll be able to succeed quickly and often with your LinkedIn PPC. The 4 Cornerstones of LinkedIn PPC Success – HeroConf 2014 from Robert […]

LinkedIn PPC Pet Peeves (Part I)

I know that LinkedIn can be a frustrating platform, but here are two things they should be able to quickly fix: Constant Logging In Every 10 minutes or so I have to log in again. Even if I’ve been actively doing something. Even when I’m in the middle of something. Please stop making me do […]

Diagram Your Targeting

LinkedIn offers some very cool targeting, from Industry targeting to Job Title targeting. But what happens when you start layering multiple targeting options? Diagramming Your Targeting The first thing to remember is that LinkedIn targeting is effectively like putting an AND operator between all the targeting options. For example, let’s say you’re trying to reach […]

New LinkedIn Advertising Account Spending Limit

Earlier this week I was working with a new client who had started their business account about two weeks previous. We were seeing great success and had given our campaigns a lot of room on the daily budgets. I checked in on the account about 10 am and we were already almost to the spend […]

LinkedIn Ad Management

The LinkedIn ad management interface is hard to use. There, I said it. Out loud, in a blog post. Now that we’ve got that out of the way, let me tell you a few tips on managing your ads. Tips for Managing LinkedIn Ads During the campaign creation process you wrote at least one ad, […]

Another Nice Interface Change

The LinkedIn advertising interface has been undergoing some serious changes in the last couple months, but I noticed another new addition today. For each ad, the little slider indicating whether the ad is active or not, the slider is green for active ads. Behold: This makes it very easy to quickly assess which ads are […]

Personalized LinkedIn Ads?

A couple weeks ago I noticed a tweet from Bethany Bey asking “Anyone know how Google did this on LinkedIn?” She included a screenshot of the ad: My first reaction was “Cool!” but let’s break down exactly what we have here: Grabbed her LinkedIn profile pic (you can see it is different from her Twitter […]