Farmers with LinkedIn Profiles

Target By Industry (Company Category)

LinkedIn has been adding various targeting types and targeting by industry is one of my favorites. When creating your ad you can select your targeting options and get an estimate of how many LinkedIn users will be targeted by your ad. Say you picked Farming. This is what you’d get: As you can see, there […]

LinkedIn Targeting Suggestion

I’ve been researching the targeting available in LinkedIn and I have also been auditing the LinkedIn efforts of a multimillion dollar company. There were a couple trends that started standing out to me: LinkedIn Profiles Are Not Created Equal Junk Profiles – I know that LinkedIn is bragging about their 200 million users, but there […]

Job Function and Seniority

Job Title & Seniority Targeting with LinkedIn Ads

In the online world, LinkedIn acts as a living, breathing résumé. Your profile can have contact information, education, past work experience, current employment, certifications, awards, and even recommendations from former clients and co-workers. This abundance of work information provides a powerful targeting method for advertisers. Here are the 3 main methods for targeting LinkedIn Ads […]

LinkedIn Users Antarctica

LinkedIn Has 3,377 Members In Antarctica

If you’re managing campaigns in LinkedIn, you spend a lot of time in the interface (since they don’t have an offline editor yet, #fingerscrossed). Sometimes I get a little curious when I see certain targeting options. This is one of those times. How many LinkedIn users are in Antarctica? Luckily, advertisers can see this information […]