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LinkedIn Ads Conversion Tracking Is Here!

We’ve been asking for conversion tracking for a long time, but LinkedIn finally delivered. Without further adieu, here is a step by step walk through on how you set it up. Where To Find LinkedIn Ads Conversion Tracking Conversion tracking lives in the Campaign Manager of LinkedIn’s advertising platform. If you’re on your LinkedIn profile […]

LinkedIn PPC Pet Peeves (Part I)

I know that LinkedIn can be a frustrating platform, but here are two things they should be able to quickly fix: Constant Logging In Every 10 minutes or so I have to log in again. Even if I’ve been actively doing something. Even when I’m in the middle of something. Please stop making me do […]

LinkedIn Ad Management

The LinkedIn ad management interface is hard to use. There, I said it. Out loud, in a blog post. Now that we’ve got that out of the way, let me tell you a few tips on managing your ads. Tips for Managing LinkedIn Ads During the campaign creation process you wrote at least one ad, […]

Another Nice Interface Change

The LinkedIn advertising interface has been undergoing some serious changes in the last couple months, but I noticed another new addition today. For each ad, the little slider indicating whether the ad is active or not, the slider is green for active ads. Behold: This makes it very easy to quickly assess which ads are […]