Archive | Targeting

RSS feed for this section

The 4 Cornerstones of LinkedIn PPC Success

To achieve success with LinkedIn PPC, you need to have a solid foundation and that foundation begins with your cornerstones. If you position them correctly and build your program on them, you’ll be able to succeed quickly and often with your LinkedIn PPC. The 4 Cornerstones of LinkedIn PPC Success – HeroConf 2014 from Robert […]

Diagram Your Targeting

LinkedIn offers some very cool targeting, from Industry targeting to Job Title targeting. But what happens when you start layering multiple targeting options? Diagramming Your Targeting The first thing to remember is that LinkedIn targeting is effectively like putting an AND operator between all the targeting options. For example, let’s say you’re trying to reach […]

LinkedIn Targeting Suggestion

I’ve been researching the targeting available in LinkedIn and I have also been auditing the LinkedIn efforts of a multimillion dollar company. There were a couple trends that started standing out to me: LinkedIn Profiles Are Not Created Equal Junk Profiles – I know that LinkedIn is bragging about their 200 million users, but there […]

Job Function and Seniority

Job Title & Seniority Targeting with LinkedIn Ads

In the online world, LinkedIn acts as a living, breathing résumé. Your profile can have contact information, education, past work experience, current employment, certifications, awards, and even recommendations from former clients and co-workers. This abundance of work information provides a powerful targeting method for advertisers. Here are the 3 main methods for targeting LinkedIn Ads […]

LinkedIn Users Antarctica

LinkedIn Has 3,377 Members In Antarctica

If you’re managing campaigns in LinkedIn, you spend a lot of time in the interface (since they don’t have an offline editor yet, #fingerscrossed). Sometimes I get a little curious when I see certain targeting options. This is one of those times. How many LinkedIn users are in Antarctica? Luckily, advertisers can see this information […]