Target By Industry (Company Category)

LinkedIn has been adding various targeting types and targeting by industry is one of my favorites. When creating your ad you can select your targeting options and get an estimate of how many LinkedIn users will be targeted by your ad. Say you picked Farming. This is what you’d get:

Farmers with LinkedIn Profiles

As you can see, there are 17 industries, which LinkedIn refers to as Company Categories.

LinkedIn Industries

But how many users are in each one? Well, I did the work for you:

Agriculture

  • Farming – 591,503
  • Ranching – 94,796
  • Dairy – 114,685
  • Fishery – 71,287

Arts

  • Music – 903,030
  • Arts and Crafts – 854,561
  • Photography – 597,835
  • Graphic Design – 595,066
  • Museums and Institutions – 168,442
  • Performing Arts – 298,025
  • Fine Art – 396,997
  • Motion Pictures and Film – 288,789
  • Design – 1,351,715

Construction

  • Architecture & Planning – 1,101,625
  • Civil Engineering – 1,171,984
  • Building Materials – 752,701
  • Construction – 4,126,651

Consumer Goods

  • Import and Export – 547,573
  • Wholesale – 783,631
  • Wine and Spirits – 259,553
  • Luxury Goods & Jewelry – 251,533
  • Retail – 3,552,507
  • Furniture – 443,942
  • Consumer Goods – 1,445,561
  • Consumer Electronics – 483,279
  • Food Production – 932,295
  • Supermarkets – 167,931
  • Tobacco – 84,238
  • Cosmetics – 589,373
  • Apparel & Fashion – 964,876
  • Sporting Goods – 234,785

Corporate

  • Staffing and Recruiting – 921,065
  • Professional Training & Coaching – 852,126
  • Security and Investigations – 582,323
  • Outsourcing/Offshoring – 502,749
  • Facilities Services – 805,531
  • Business Supplies and Equipment – 585,189
  • Human Resources – 1,257,375
  • Marketing and Advertising – 2,933,092
  • Public Relations and Communications – 607,034
  • Market Research – 271,852
  • Management Consulting – 2,091,209

Educational

  • E-Learning – 354,856
  • Research – 1,520,621
  • Education Management – 4,385,447
  • Primary/Secondary Education – 1,448,716
  • Higher Education – 4,659,130

Finance

  • Venture Capital & Private Equity – 167,013
  • Capital Markets – 197,129
  • Commercial Real Estate – 279,099
  • Banking – 3,074,162
  • Insurance – 2413693
  • Investment Management – 503,552
  • Investment Banking – 327,565
  • Real Estate – 2,930,325
  • Financial Services – 4,259,548
  • Accounting – 2,610,337

Government

  • Political Organization – 133,551
  • Government Relations – 332,703
  • Executive Office – 240,726
  • Law Enforcement – 395,631
  • Public Safety – 283,397
  • Public Policy – 185,434
  • Government Administration – 3,296,036
  • International Affairs – 283,478
  • Judiciary – 222,839
  • Legislative Office – 61,207
  • Military – 712,398

High Tech

  • Computer & Network Security – 367,969
  • Nanotechnology – 78,510
  • Wireless – 153,950
  • Defense & Space – 798,685
  • Computer Hardware – 525,325
  • Computer Software – 3,004,881
  • Computer Networking – 581,011
  • Internet – 1,704,549
  • Semiconductors – 508,901
  • Telecommunications – 3,461,936
  • Information Technology and Services – 7,825,550

Legal

  • Alternative Dispute Resolution – 85,700
  • Law Practice – 1,625,056
  • Legal Services – 837,601

Manufacturing

  • Plastics – 286,079
  • Electrical/Electronic Manufacturing – 1,693,375
  • Mechanical or Industrial Engineering – 1,511,776
  • Industrial Automation – 537,285
  • Packaging and Containers – 295,649
  • Glass, Ceramics & Concrete – 119,514
  • Renewables & Environment – 489,606
  • Textiles – 526,071
  • Paper & Forest Products – 218,608
  • Railroad Manufacture – 57,875
  • Machinery – 779,890
  • Chemicals – 1,053,758
  • Oil & Energy – 2,569,334
  • Mining & Metals – 895,401
  • Utilities – 996,775
  • Shipbuilding – 114,660
  • Aviation & Aerospace – 646,782
  • Automotive – 2,578,953

Media

  • Writing and Editing – 521,755
  • Online Media – 335,589
  • Animation – 250,142
  • Media Production – 698,909
  • Broadcast Media – 862,092
  • Printing – 589,194
  • Publishing – 746,971
  • Newpapers – 701,996

Medical

  • Alternative Medicine – 245,768
  • Health, Wellness and Fitness – 2,431,067
  • Mental Health Care – 619,215
  • Veterinary – 203,972
  • Medical Devices – 889,973
  • Hospital & Health Care – 4,768,385
  • Pharmaceuticals – 1,750,688
  • Biotechnology – 586,031
  • Medical Practice – 1,494,302

Non-profit

  • Program Development – 189,187
  • Nonprofit Organization Management – 1,923,456
  • Fund-Raising – 119,864
  • Think Tanks – 132,731
  • Philanthropy – 140,263
  • International Trade and Development – 421,405
  • Consumer Services – 1,044,101

Recreational

  • Computer Games – 234,563
  • Events Services – 610,327
  • Recreational Facilities and Services – 185,638
  • Sports – 829,359
  • Restaurants – 825,426
  • Food & Beverages – 1,781,461
  • Leisure, Travel & Tourism – 932,636
  • Hospitality – 1,664,423
  • Entertainment – 1,294,523
  • Gambling & Casinos – 178,089

Service

  • Translation and Localization – 223,907
  • Information Services – 410,582
  • Environmental Services – 853,532
  • Libraries – 175,942
  • Civic & Social Organization – 461,153
  • Religious Institutions – 576,127
  • Individual & Family Services – 565,384

Transportation

  • Logistics and Supply Chain – 953,019
  • Warehousing – 181312
  • Transportation/Trucking/Railroad – 1,350,344
  • Maritime – 354,226
  • Airlines/Aviation – 974,997
  • Package/Freight Delivery – 133,209

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